My background is in teaching, while my education is in science. That has helped in communicating ideas and concepts, and being able to break a problem down to see where the hang up is.
I got started online in 2007, and was working in the SEO field in 2007. I have seen a lot of things come and go over the years, and it’s this experience that guides my decisions today. A lot of techniques have come and gone in that time, and things that may have been best practices a mere 18 months ago will now get your site penalized. That’s why it’s so critical to get your information from the correct sources, and a random blog or forum post won’t help if you don’t have the background to put it in context. It’s a fast changing world on the internet, but being able to predict future trends will keep you business safe and consistent going forward.