Here is a video from a colleague of mine in the UK, James Upjohn. In it, he goes through some very important factors that you can check and change on your website to help in rank in the search engines. Most people I talk to know about keywords on the page, but that’s about the extent of it in terms of what to do on your site. There is so much more to be covered, and even beyond these tips there are other steps you can take. But for most businesses this will be enough, because ranking in the search results is a lot like the “running from the bear” joke – you only have to outpace the person behind you. And they most likely aren’t doing all the things mentioned. So start here, and if you need more, please reach out.